Hi, I’m Setorii Pond

This Is My Story

Setorii is a goal-driven creative visionary who stays on the forefront of trends in fashion/luxury/lifestyle industry. Industry professional with over 16 years as a proven creative leader with a unique passion for developing and directing engaging content and storytelling experiences. Helped companies build deeper relationships with their consumers while finding meaningful ways to engage new audiences.  Strong understanding of how to grow audiences loyalty and intrigue in meaningful ways which translates to an increase in sales, brand awareness and affinity across all platforms (print, digital, social & TV). 

Extensive experience in conceptualizing and implementing content strategies with team and clients. Builds rich storytelling experiences that resonate deeply with consumers while maintaining client’s unique brand integrity. Produced and creative directed: lifestyle, fashion, luxury, celebrity photo and video shoots, some of which include: Lady Gaga, The Kardashian's, Sophia Bush, Jaime Pressly and others including corporate clients, brands and industry projects.

Worked on a broad range of projects and curated a variety of content for high-impact campaigns and publications. Is passionate, self-motivated and enjoys working in teams while also works well alone. Experience, interests and knowledge spans in: Fashion, Automotive/Transportation, Lifestyle, Luxury, Collections, Design and Celebrity highlights. 

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