How to Rebrand Your Company, Brand or Business.
Are you ready to make some big changes in your brand? It can be incredibly daunting making that change in your business, but it’s a great way to get people excited about what you do and bring more ideal clients to you! Here are some steps to help you through the process.
Do your research.
The first thing you need to do is know why you are rebranding. Is your brand dated? Do you have a new mission or image for you business? Are you just not reaching the right people?
In order to rebrand effectively, you need to pinpoint exactly why your old brand isn’t working for you, and why you need to make that change. It’s a really good time for you to re-evaluate your ideal client profile, and your business’s core values and mission. Spend quite a bit of time on this step. Your ideal client may indeed be the same person, but their needs may have changed and there may be more effective ways to reach them.
If the last time you evaluated this, your ideal client was hanging out on Myspace, it’s time for a fresh start.
Now that you know your core message and ideal client, you want to get an idea for how your brand will look. My best advice for a total rebrand is to allow the brand to be what it needs to be. If your brand totally isn’t working, don’t be afraid to completely change it. If there are some visual elements that really rock, and some that don’t, then only keep the good stuff!
My favorite place for branding inspiration is Pinterest. It’s so easy to find fonts, logos, patterns, and ideas for your branding journey. This is the beginning of the creative process, and the designer will take you through the rest of the way to ensure you’ve got an awesome brand to show off at the end.
Shout it from the mountain tops.
Let your audience know you’re rebranding. Don’t just shyly mention it, or spring it on the suddenly. Let them know that it’s a process you’re going through so that you can better reach and serve more people. Don’t be afraid to let them in on the process. Show them the drafts of your new brand if you want.
Some companies even let their audience vote and participate in the rebranding process. This may not be for you, but it is something that gets your audience re-engaged in your brand.
The big reveal.
When the rebrand is done, continue to keep people informed. Throw an event locally or online to celebrate your new brand. Write a blog post or a social media post about the new look for your business. Focus on WHY you made the changes, and how they will help you better serve your audience. It’s a really great time to re-introduce what your business is really all about.
Totally changing your brand can be really scary, but with the right designer and the right plan in place it can be a breeze, and really boost your business by getting your audience excited about what you do.