3 Exercises To Help You Discover What Is Your Unique Blend Is.
This exercise is designed to help you hone in on the identity of your individual lifestyle blog. From this, you can better understand what type of content to create so that you can feel more confident and focused in your own identity.
1. WRITE DOWN THREE – SIX LIFESTYLE TOPICS YOU ARE INTERESTED IN.
These may include (but are by no means limited to): fashion, home decor, beauty, wellbeing, family life, DIY, small business, shopping, fitness, travel, food, photography. Anything which piques your personal interest.
Note – these topics can, and most likely will, change over time.
For example: When I collected cars, I became a car admirer and started sharing my journey as a collector.
Your lifestyle blog will experience different chapters, as you do personally.
2. WRITE DOWN THREE – SIX ADJECTIVES WHICH FEEL REFLECTIVE OF YOUR BLOG.
How would you like your blog to be described to others?
Adjectives which describe your blog may include: happy, healthy, elegant, stylish, gothic, fashion-forward, contemplative, supportive, adventurous, glamorous, minimalistic, authentic, genuine.
3. NOTE DOWN FIVE BLOGS WHICH YOU PERSONALLY ENJOY AND ANALYSE THE LIFESTYLE TOPICS THEY COVER.
We can all be passive consumers of information, but it is when we take the time to analyze why we like something, we can learn from it.
For instance, a lifestyle blog I enjoy is Cupcakes & Cashmere. Emily clearly has six categories of content she regularly contributes content to Fashion, Food, Beauty, Decor, DIY, and Motherhood.
Not only do I enjoy the specific categories Emily shares information on, I also like the way Emily and her team cover different topics with an even spread of content.
Emily’s lifestyle blog is completely unique to her, the recipe for what she shares reflects her life. What is your recipe?
BONUS TIP – BEGIN A PRIVATE PINTEREST BOARD FOR INSPIRATION
I always encourage my clients to work on creating and adding to their secret Pinterest board. I advise them to pin things which instinctively spoke to them, and the practice helps them identify their brand voice which feels reflective of them.